Industry calls for spa advertising
23.10.2009, 08:13
Clear criteria needed for specialised
establishments
More active advertising and clear criteria for the establishments offering
spa, wellness and balneological services are needed in order for Bulgaria to
realise its full potential in this area. This is the main conclusion from Pari
daily's inquiry among representatives of the tourism industry.
The state
should invest more in advertising Bulgaria as a destination for spa and wellness
tourism, the marketing manager of Park Hotel Olymp in Velingrad, Teodora
Stankova, said. Hotels could also pool their advertising budgets and help the
initiative.
Advertising should be intensified, especially on the markets of
Romania, Serbia and Macedonia, the owner of Spa Hotel Rich in Velingrad, Zlatko
Zlatanov, pointed out. I will never get tired of repeating that we do not use
the full potential of the Russian market, the chairman of the Bulgarian Union of
Balneology and Spa Tourism (BUBSPA), Stefan Sharlopov, said. Nearly 70% of the
users of spa, wellness and balneological services are Bulgarians. This country
has potential to attract tourists from Central Europe but it is not popular as a
destination for such type of tourism.
A key problem for the development of
the sector is the lack of clear and detailed requirements for the establishments
providing spa, wellness and balneology. All hotels want to offer spa services
but not all know the criteria. I hope this fad passes soon, so that Bulgaria
does not become a fake spa destination, Zlatanov commented.
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